Proposal and Ideas - Faisal Hasnain

Based on our conversation, here are the areas I think I can help you grow.

Organic social media content:

Produce video and image content focused on building your personal brand within your target demographic, engaging potential clients, and informing people of the services you provide. Build know/like/trust.

Social media advertising and management:

We schedule regular organic posts on Instagram and Facebook. Monitor comments and respond on your behalf. We create and deploy video and image based advertisements targeted to your ideal demographic to drive lead creation and sales.

Listing Showcase:

We create long form video tours (for FB, MLS and YouTube), short form videos (For Instagram Reels), and high quality photos for your listings.

Here are some of the people we already work with who are doing good work:

https://www.instagram.com/amberrealtormb/reels/

https://www.instagram.com/marywinnipegrealtor/reels/

https://www.instagram.com/mrsocialsavvy/reels/

https://www.instagram.com/ourwpg/reels/

I don't work with Nicole, she has an in house content creation team, but I like their work: https://www.youtube.com/@yourwinnipegrealtor

Content Creation Strategy

When it comes to building a personal brand, regular organic posting on social media is the key. This is how you grow your audience, stay top of mind, and generate a strong network of new and referral business. To do this you need a lot of content. Images, written posts, multi image posts are all good, but video content is by far the best at developing know/like/trust in your viewers. Because you present well on camera, we should use this to your advantage. We will create a series of videos where you answer all the questions the recent immigrant community wants to have information about. The idea is to position you as the local expert for people looking to move to, or buy a home, in Winnipeg. We will demonstrate your knowledge of the different areas of the city, the home prices, the types of homes, the community infrastructure, the shopping, restaurants and entertainment options. We'll show that you understand the concerns of first time buyers, of recent or not so recent immigrants. We will show your professionalism as a Realtor, and as a negotiator. But the most important thing we need to show is your calm, likeable, trustworthy character. This will be done in the tone of each video. You don't want flashy, fast paced and noisy, like a lot of your competitors are doing to try and grab attention right now. I don't believe your target demographic will respond to that approach. Calm, knowledgeable and helpful is the feeling we want to create.

We will produce a series of questions for you to answer on camera. We will set up a space to record your answers. We will edit these into short clips with interesting visuals and info-graphics. You will have content to release daily, weekly or monthly depending on your budget and the style of content. The idea is to shoot once a month and then cut that up into content that can be released daily so that you get maximum value for your time.

Social media Management Strategy

You can take care of uploading and posting all the content yourself (free, but time consuming) or we can manage this for you.

We will track the engagement with the different types of content we release across different platforms. You'll get a regular weekly update about content scheduling, performance and engagement. If we see something is generating more engagement, we will create more content like that. Whatever is under-performing will be reshaped or eliminated. We can create ads inside Meta and run them for you across Facebook and Instagram using the content above. We create, test and monitor the engagement and reach, and provide recommendations of where and how much you should spend on the platform for best ROI of your advertising dollar.

Pricing Options

Because setting this up takes a LOT of upfront research and planning, and it requires constant refinement over time to generate results, we require a 3 month, 6 month or 12 month commitment from you. You have two options. Content creation only or content creation and management.

Here's what that looks like:

Content Creation Only:

Pre-shoot strategy consultation

Scripting and concept creation

Brand asset creation (intro/outro graphics, style guide)

In person shoot once a month, interview style, or on location

5 pieces of content a week (usually 2 video, 3 image/text based)

Ongoing suggestions/tips/tricks for creating your own supplementary content

3 months - $4500

6 months - $8000

12 months - $14000

Social media management will be an additional $750/month for however long you choose to work with us. Your actual advertising spend is separate and goes direct to Meta, but we will make recommendations about what content to boost and how to get the best ROI.

Please let me know if you have any questions about any of the above. I’m here to help!