Proposal for Video Content Creation

The purpose of the first video is to demonstrate the pedigree of Humphrey Window & Door Systems to existing and new clients, build a stronger relationship with existing clients, and to present to bigger clients to secure larger orders. As a marketing tool, if executed effectively, this should have a huge ROI.

Finished product will be a 3 to 5 minute video covering:

  • Company history

  • New building layout

  • Production process overview

  • Specific technology & machinery used

  • Product line specifics

  • Scope of production capacity

  • Areas of operation

  • (Maybe Testimonial from current clients?)

The video will be footage of the above, with a voice over explaining key details, leaving a few spaces for a presenter to talk over the footage during a live presentation.

Project to be completed BEFORE Jan 31 2024.

 
 

Here’s an example of something similar I produced for Advance Paper Box. Different subject obviously, but the style of editing and type of footage would be like this:

Because the scripting is quite specific in detail and messaging, I’ll need some in depth notes to execute it. Point form notes (or other source material) on all elements to be included in the script:

  • History of the company

  • Details of new building

  • Production process from raw material to finished product

  • Product line

  • Machinery used in production

  • Staff overview

  • Locations served

  • (any other details you want mentioned)

Other useful materials:

  • Photo/video process shots of the product being installed

  • Photo/video of the finished installation. (as many as possible)

  • Photo/video of the old location/building

  • Testimonials from current clients (Can we set up 2 or 3 to be on camera on the shoot day?)

Production requirements:

  • 1 full day of video capture on location (8 hours on Thurs Jan 18, or split to 4 hours over the 18th and 19th)

  • 10 to 12 hours editing (Script & video)

  • Music licensing for background audio

Pricing Info:

Industry standard for this type of video ranges from $1500 to $10,000 per finished minute. The range depends on the shoot time, edit time, music licensing, equipment rental, actor fees, location fees, graphic design, rush delivery schedule, and number of revisions/changes before final delivery.

I can come in for less because I direct, script, shoot and edit everything myself.

My price for the 3 to 5 minute finished video: $3950 + GST

Bear in mind that I will be capturing a lot of footage that can be repurposed for use later. Having the footage stored means your cost for some later videos would be a fraction of the above.

Future video ideas:

  • 60 to 90 second version of the first video for sending as outreach to prospective clients.

  • Monthly or quarterly updates to existing clients showcasing a superior or unique part of your production process.

  • Short-form videos for Social media marketing campaigns

  • Short form videos to send to your clients for them to use on their social media to show off the quality of their service provider (you).

  • Testimonials

  • Installation process videos

  • What we do different/better videos

  • From raw material to finished product of one piece

Finally, a quick note about me (I genuinely hate talking about myself so I left the embarrassing self promotion to the end!):

I’m not just a videographer. I’d more accurately be described as a creative director. I studied graphic design and advertising through O&M Cape town (One of the best ad agencies in the world). I have degrees in English (focus on Literature and creative writing) and Psychology. I’ve built 3 successful media business in different niches (photography, video and web marketing) for myself in 10 years, and I have helped several businesses go from $0 to 6 or 7 figure yearly incomes using video and social media marketing. I am also a sound engineer and musician. I’ve produced and directed TV advertisements and thousands (at least 3500) of online marketing videos for Realtors, businesses, events and non-profits. There is literally nobody else anywhere in Canada with the unique skill set and experience I bring to the table.

I’m excited to work with you! My goal is to learn everything I can about your business, to help you achieve your current and future goals, and to become your go to guy for content creation and online marketing.

I appreciate the opportunity.